Procam Manchester provided kit and crew to EMU Films for a shoot with New Balance Brand Ambassador, Jurgen Klopp. Shot at Liverpool Football Club’s Melwood training base, this Declare Your Independence commercial was one of seven used in a larger campaign to show how the brand ambassadors define their independence.
Procam Manchester built a custom handheld ARRI ALEXA Mini rig at the request of the cinematographer, Jody Lee Lipes.
Fearlessly Independent Since 1906 is a new inspirational global brand communication platform that reflects the heritage and non-conventional values of the global sports company.
Watch the commercial in full below: