PROCAM, the UK’s largest broadcast hire facility, has donated £100,000 of HD equipment to the MAMA Youth Project to give disadvantaged young people hands on experience of a range of broadcast technology and further their route to employment in the industry.
Procam’s investment has provided the charity with HD cameras, lighting and sound equipment. This means that filming of the organisation’s TV show, created by the young people themselves, will be captured in high definition for the first time. The donation comes just as the show moves from Pick TV to Sky 1 in June this year and will allow the organisation to scale up it’s production with multiple cameras. The technology is key to providing under-privileged young people with a practical understanding of industry standard equipment and will give them a better chance of gaining employment in a competitive industry.
MAMA Youth Project gives young people aged 16-25 from minority and disadvantaged backgrounds the opportunity to undergo hands on training and gain real-world experience in the broadcast industry. Notoriously difficult to break into, the media industry has recently been widely criticised for its lack of diversity1. With this in mind, the MAMA Youth scheme is aimed at giving opportunities to young people from Black, Asian and Minority Ethnic (BAME) and white working class groups, disadvantaged individuals or those with limited education and employment opportunities based in London and the South East. It is committed to getting these young people into employment and to bringing diversity to the media industry.
John Brennan, Group CEO of Procam said; “At Procam we’re well aware of just how competitive it is to gain entry level jobs in the media industry, and our approach is to hire those with the grit and determination to succeed over university qualifications. This is why we whole-heartedly support MAMA Youth’s approach: it’s not about people’s background or education, if someone can show me that they have the skills and commitment to succeed then they deserve a chance.”
Bob Clarke, CEO and Founder of MAMA Youth Project said, “It’s great to work with organisations like Procam that share our values and really understand our goal to develop young people who show initiative and skill, so they can be the best they can be. With Procam’s donation, we can continue to give under-privileged young people the up-to-date practical skills they need in what is still a highly restricted industry.”
Headquartered in Battersea, London with additional offices in Manchester, Glasgow & Edinburgh, Procam has worked on award winning shows such as The Incredible Mr Goodwin and E4’s Made In Chelsea. Other recent credits include: Robson Green’s Extreme Fishing, Channel 4’s Bear Gryll’s The Island and Phil Spencer: Secret Agent, Sky Arts 1 HD’s Sky Arts Portrait Artist of the Year & ITV’s Superstar.