London, UK – May 30, 2019: Procam (www.procam.tv), Europe’s largest digital cinematography and hire firm, is broadening its global footprint through strategic partnerships with film and TV hire facilities VA Hire (www.vahire.com) in Sydney and Melbourne, Australia and Inspired Image (www.inspiredimage.ca) in Vancouver, Toronto and Sudbury, Canada.
The Procam Group supports productions across a multitude of genres, including music, live events and streaming to commercials, feature films, drama, reality, fixed rig and factual television. Its wealth of knowledge and vast inventory of kit are of key interest to both VA Hire and Inspired Image.
“This global partnership provides exceptional value for our clients through the expansion of our breadth of equipment and an increased wealth of technical expertise,” said Warren Day, VA Hire Director. “Everything we do is focused on delivering exceptional 24/7 service and we are proud to partner with two companies who are renowned for their client-centric approach. We are looking forward to the exciting array of new opportunities this strategic partnership will bring.”
“Being part of a strategic global alliance with the Procam Group and VA Hire makes perfect sense at this time,” said Roger Williams, Inspired Image President & CEO. “We will be able to fulfil more production and co-production requests and the additional strength in technical and equipment support will be a bonus for all of our clients.”
To an increasing extent, more of the productions the Procam Group supports and facilitates have a global footprint. The development of strategic relationships in the well-established drama, film and television regions of Toronto, Vancouver, and Sudbury, as well as Melbourne and Sydney will enable the Procam Group to offer added value to its clients.
“I have known both Warren and Roger for more than 20 years,” said John Brennan, Procam Group CEO. “VA Hire and Inspired Image are two of the most respected hire facilities globally and it makes good business sense to formalise the Procam Group’s relationship in an agreement.”
The development of these strategic partnerships follows the recent announcement in April of the partnership between Birmingham based Spaghetti Studios and Hire and Procam to expand its offering for the West Midlands film industry. Alongside Spaghetti's studios, facilities and extensive line of hire equipment in Central Birmingham, Spaghetti is now be able to supply and support its clients through Procam’s vast range of camera, lens, audio, grip and lighting equipment. The partnership empowers Spaghetti to give its clients more choice than ever before. Clients can now rely on a local company to provide service and support on a much larger scale that operates across the country.
About Procam (www.procam.tv):
Procam is Europe’s largest digital cinematography and hire facility. For over 30 years, we have supplied production equipment to industry professionals throughout the United Kingdom and internationally. With offices in London, Manchester, Edinburgh, Glasgow and New York, our services include equipment and crew rental, project management, workflow consultancy and 24/7 technical support. Also part of the Procam Group are Procam NY (www.procamny.com) Procam Projects (www.procamprojects.com), True Lens Services (www.truelens.co.uk) and Take 2 (www.take2films.co.uk).
About VA Hire (www.vahire.com):
VA Hire is a leading Australian film and television rental house. With offices operating in Sydney and Melbourne, we provide state of the art camera technology with professional 24/7 support services. Our vast range of cameras, lenses and accessories cater to all budgets, from short films and television dramas to feature films. We are dedicated to helping turn our clients’ ideas and experiences into a visual reality and providing a service unmatched in the industry.
About Inspired Image (www.inspiredimage.ca):
Inspired Image is one of Canada’s largest film and television rental inventories. For over three decades, we have offered the best in production services, cinematic and broadcast technologies, backed by a team focused on our clients’ success. With the expertise to design custom production packages from single camera to large multi camera cinematic, sport and concert events, we take great care and pride in every production of which we are a part and stand by our clients, products and services with 24/7 technical support.